Commercial Research - Ouertani, Adel
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This "Marketing Research" book focuses on the marketing research methods used to collect primary data. Its specific objectives are to enable students to: 1. understand the role of marketing research and its contribution to business operations 2. become familiar with the main methods and tools of marketing research, so as to be able to use them appropriately, identify their strengths and weaknesses, and judge their relevance to a research project 3. learn how to apply marketing research techniques and methods (through a real marketing research project). 4. learn how to analyze and interpret research data collected through primary research.…mehr

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Produktbeschreibung
This "Marketing Research" book focuses on the marketing research methods used to collect primary data. Its specific objectives are to enable students to: 1. understand the role of marketing research and its contribution to business operations 2. become familiar with the main methods and tools of marketing research, so as to be able to use them appropriately, identify their strengths and weaknesses, and judge their relevance to a research project 3. learn how to apply marketing research techniques and methods (through a real marketing research project). 4. learn how to analyze and interpret research data collected through primary research.
Autorenporträt
Adel Ouertani, assistente universitário de Marketing no Instituto Superior de Informática e de Gestão de Kairouan. Na mesma edição, o autor publicará um livro intitulado "Le Marketing au pays des Jasmins" (O marketing no país dos jasmins) em 2019 e um livro intitulado "Le Pentagone du capital-marque" (O Pentágono do capital de marca) em 2023.