By connecting established approaches from business history with recent scholarship in the fields of global history and postcolonial studies Commodity Trading, Globalization and the Colonial World: Spinning the Web of the Global Market offers a new perspective on the emergence of global enterprise and provides an important addition to the history of imperialism and economic globalization.
By connecting established approaches from business history with recent scholarship in the fields of global history and postcolonial studies Commodity Trading, Globalization and the Colonial World: Spinning the Web of the Global Market offers a new perspective on the emergence of global enterprise and provides an important addition to the history of imperialism and economic globalization.
Christof Dejung is a professor in modern history at the University of Bern, Switzerland.
Inhaltsangabe
Introduction Part 1: European Expansions 1. From Winterthur to Bombay: The Establishment of the Firm 2. From the Indian Coast to the Hinterland - The Birth of a Large-Scale Enterprise 3. Banks, Commodity Exchanges and Agencies: The Organization of Sales in Europe 4. "We are a Swiss firm, thank God!": World War I and the Meaning of National Origins Part 2: Looking behind the Scenes 5. The Owner Family 6. Keeping Everyone in the Fold: The Employees and the Corporate Family 7. Working in Colonial India Part 3: The De-Europeanization of Global Markets 8. An Era of Crises: Europe After 1918 9. Growing Self-confidence: India After 1918 10. Expansion East and West: Extending the Business to China, Japan and the United States 11. Machinery for Asia Part 4: State Interventions and Multinational Trading Companies 12. The Consequences of Decolonization 13. Entering the Coffee Trade 14. The Cotton Trade after World War II Conclusion
Introduction
Part 1: European Expansions
1. From Winterthur to Bombay: The Establishment of the Firm
2. From the Indian Coast to the Hinterland - The Birth of a Large-Scale Enterprise
3. Banks, Commodity Exchanges and Agencies: The Organization of Sales in Europe
4. "We are a Swiss firm, thank God!": World War I and the Meaning of National Origins
Part 2: Looking behind the Scenes
5. The Owner Family
6. Keeping Everyone in the Fold: The Employees and the Corporate Family
7. Working in Colonial India
Part 3: The De-Europeanization of Global Markets
8. An Era of Crises: Europe After 1918
9. Growing Self-confidence: India After 1918
10. Expansion East and West: Extending the Business to China, Japan and the United States
11. Machinery for Asia
Part 4: State Interventions and Multinational Trading Companies
Introduction Part 1: European Expansions 1. From Winterthur to Bombay: The Establishment of the Firm 2. From the Indian Coast to the Hinterland - The Birth of a Large-Scale Enterprise 3. Banks, Commodity Exchanges and Agencies: The Organization of Sales in Europe 4. "We are a Swiss firm, thank God!": World War I and the Meaning of National Origins Part 2: Looking behind the Scenes 5. The Owner Family 6. Keeping Everyone in the Fold: The Employees and the Corporate Family 7. Working in Colonial India Part 3: The De-Europeanization of Global Markets 8. An Era of Crises: Europe After 1918 9. Growing Self-confidence: India After 1918 10. Expansion East and West: Extending the Business to China, Japan and the United States 11. Machinery for Asia Part 4: State Interventions and Multinational Trading Companies 12. The Consequences of Decolonization 13. Entering the Coffee Trade 14. The Cotton Trade after World War II Conclusion
Introduction
Part 1: European Expansions
1. From Winterthur to Bombay: The Establishment of the Firm
2. From the Indian Coast to the Hinterland - The Birth of a Large-Scale Enterprise
3. Banks, Commodity Exchanges and Agencies: The Organization of Sales in Europe
4. "We are a Swiss firm, thank God!": World War I and the Meaning of National Origins
Part 2: Looking behind the Scenes
5. The Owner Family
6. Keeping Everyone in the Fold: The Employees and the Corporate Family
7. Working in Colonial India
Part 3: The De-Europeanization of Global Markets
8. An Era of Crises: Europe After 1918
9. Growing Self-confidence: India After 1918
10. Expansion East and West: Extending the Business to China, Japan and the United States
11. Machinery for Asia
Part 4: State Interventions and Multinational Trading Companies
12. The Consequences of Decolonization
13. Entering the Coffee Trade
14. The Cotton Trade after World War II
Conclusion
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