Scientific communication is challenging, conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non-statisticians and non-scientists such as journalists. In this book John Clare illustrates how to communicate clearly the risks and benefits contained in a complex data set, and balance the hope and the hype. He explains how to avoid the 'miracle cure' or 'killer drug' headlines which are so common and teaches you how to combine the accuracy of peer-to-peer reviewed science with the narrative skills of journalism.
Scientific communication is challenging, conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non-statisticians and non-scientists such as journalists. In this book John Clare illustrates how to communicate clearly the risks and benefits contained in a complex data set, and balance the hope and the hype. He explains how to avoid the 'miracle cure' or 'killer drug' headlines which are so common and teaches you how to combine the accuracy of peer-to-peer reviewed science with the narrative skills of journalism.
John Clare is an internationally renowned media, communications and crisis consultant who coaches leaders from the medical, pharmaceutical and scientific industries. He holds the prestigious Communiqué Judges Award for Outstanding Healthcare Communication. Following 18 years in journalism, as a reporter, producer and broadcast presenter for ITN, and commissioning editor for the Daily Mail newspaper, John founded LionsDen Communications in 1992.
Inhaltsangabe
Contents: Preface Introduction: about this book Science communication in the 21st century The seven challenges of communicating science Preparing your talk Illustrating your talk The performance: delivering your talk Medicine and science in the media Media interview techniques Every interaction counts Index.
Contents: Preface Introduction: about this book Science communication in the 21st century The seven challenges of communicating science Preparing your talk Illustrating your talk The performance: delivering your talk Medicine and science in the media Media interview techniques Every interaction counts Index.
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