Kristie Byrum

Communicating Corporate Social Responsibility

The Trust Factor

• Broschiertes Buch

Produktbeschreibung

Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between an organization and key stakeholders. Scholars of communication, public relations, and leadership will find this book of particular interest.

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Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 134
• Erscheinungstermin: 27. Januar 2025
• Englisch
• Abmessung: 229mm x 152mm
• ISBN-13: 9781793646507
• ISBN-10: 1793646503
• Artikelnr.: 71811129

Autorenporträt

Kristie Byrum is associate professor in the Media and Journalism Department at Bloomsburg University of Pennsylvania.

Inhaltsangabe

Table of Contents
Dedication
Preface
Introduction
Chapter 1: Reputation
Chapter 2: Overcoming Skepticism with a Corporate Social Responsibility
Communication Process Model
Chapter 3: Source Credibility
Chapter 4: Information Credibility
Chapter 5: Social Media Engagement
Chapter 6: Purchase Intention
Chapter 7: Measurement
Chapter 8: Conclusion
Bibliography
About the Author