Trinette Marquis, Natalie A. Nash

Communicating Principal

Practical Strategies for School Leaders

• Broschiertes Buch

Produktbeschreibung

Strong campus communication is the foundation of motivated and inspired staff, connected families, supportive community members, and engaged partners. Through stories, best-practice guidelines, and real-world tips and checklists, The Communicating Principal gives school leaders the tools they need to share their vision and transform their campus.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 196
• Erscheinungstermin: 8. Dezember 2021
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 293g
• ISBN-13: 9781475862638
• ISBN-10: 1475862636
• Artikelnr.: 62229459

Autorenporträt

Trinette Marquis is passionate about working with public schools and improving school community relationships. Her work has been recognized by the National School Public Relations Association, the American Association of School Administrators, the Medical Marketing Association, and the International Association of Business Communicators.

Inhaltsangabe

Foreword
Acknowledgments
Introduction
Chapter 1. The Case for Effective Communication: The Communication
Principle
Section I. Research
Chapter 2. Research as a Foundation
Chapter 3. Qualitative Research
Section II. Planning
Chapter 4. Understanding Your Audiences
Chapter 5. Planning Your Work
Chapter 6. Messaging
Section III. Implementation
Chapter 7. Communication Channels
Chapter 8. Social Media
Chapter 9. Supportive Systems
Chapter 10. Crisis Communication
Chapter 11. Working with the Media
Chapter 12. Internal Communication
Chapter 13. Culture Building
Chapter 14. Customer Service
Section IV. Evaluating
Chapter 15. Measuring Your Work
Chapter 16. Data Collection
Chapter 17. Analytics
Section V. In Closing
Chapter 18. Leading
Appendix A
Appendix B
Glossary
Additional Resources
About the Authors