Communication and agribusiness - Reis Milagres, Christiane;R. Carvalho, Ana Luiza
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This book reports on the positive results achieved by Canchim Barro Branco with the implementation of an Integrated Business Communication Plan (PICE). The history of the breeding farm specialising in genetics for the Brazilian Canchim beef cattle breed, located in Mercês, Zona da Mata Mineira, proves the strategic potential of organisational communication in agribusiness management and serves as an incentive for other small and medium-sized rural producers to invest in this tool.

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Produktbeschreibung
This book reports on the positive results achieved by Canchim Barro Branco with the implementation of an Integrated Business Communication Plan (PICE). The history of the breeding farm specialising in genetics for the Brazilian Canchim beef cattle breed, located in Mercês, Zona da Mata Mineira, proves the strategic potential of organisational communication in agribusiness management and serves as an incentive for other small and medium-sized rural producers to invest in this tool.
Autorenporträt
Christiane Reis Milagres is a university professor, researcher, journalist, and holds a master's degree in Communication and Culture. She has professional experience in Business Communication. Ana Luiza R. Carvalho is a communications advisor, advertising executive, and postgraduate student in People Management (MBA).