Argues that Communication for Development is a creative way of thinking that can permeate the overall approach to any development initiative. This work draws on the stories of individual project leaders who have championed development for communication, and uses a range of situations to show the different possibilities in various contexts.
Argues that Communication for Development is a creative way of thinking that can permeate the overall approach to any development initiative. This work draws on the stories of individual project leaders who have championed development for communication, and uses a range of situations to show the different possibilities in various contexts.
Acknowledgments Introduction About this book 1. Communication for development: Setting the scene Part I: What We Know 2. The meaning of Another Development 3. Planners and searchers: Two ways of doing development 4. Why communicators can't communicate Part II: What We Learned 5. Working in the grey zone 6. Early champions: Uncovering principles 7. New activists: Principles that travel 8. The forgotten context Part III: What We Can Do Differently 9. Training and negotiating in the grey zone: A collection of touchstones 10. Searching and listening: Good development breeds good communication Postscript: Cultivating common sense on the farm References
Acknowledgments Introduction About this book 1. Communication for development: Setting the scene Part I: What We Know 2. The meaning of Another Development 3. Planners and searchers: Two ways of doing development 4. Why communicators can't communicate Part II: What We Learned 5. Working in the grey zone 6. Early champions: Uncovering principles 7. New activists: Principles that travel 8. The forgotten context Part III: What We Can Do Differently 9. Training and negotiating in the grey zone: A collection of touchstones 10. Searching and listening: Good development breeds good communication Postscript: Cultivating common sense on the farm References
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