How to harness, manipulate, and master the power of the Internet - and beat the competition - using the strategies Netscape used to launch itself to the top of the virtual kingdom.
How to harness, manipulate, and master the power of the Internet - and beat the competition - using the strategies Netscape used to launch itself to the top of the virtual kingdom.
Michael A. Cusumano, co-author of the newly published Thinking Beyond Lean and the international bestseller Microsoft Secrets, is the Sloan Distinguished Professor of Management at MIT's Sloan School of Management. He is also the author of The Japanese Automobile Industry and Japan's Software Factories.
Inhaltsangabe
Contents Preface Acknowledgments 1: Introduction Competing in the Age of the Internet 2: Creating the Company The Vision, the People, and the Organization 3: Competitive Strategy Using Judo to Turn an Opponent's Strength into Weakness 4: Design Strategy Leverage through Cross-Platform Techniques 5: Development Strategy Flexible, Fast, and "Slightly out of Control" 6: Competing on Internet Time Lessons from Netscape and Microsoft Afterword Appendix 1 Netscape's Chronology Appendix 2 Netscape's Products Interviews Notes Index
Contents Preface Acknowledgments 1: Introduction Competing in the Age of the Internet 2: Creating the Company The Vision, the People, and the Organization 3: Competitive Strategy Using Judo to Turn an Opponent's Strength into Weakness 4: Design Strategy Leverage through Cross-Platform Techniques 5: Development Strategy Flexible, Fast, and "Slightly out of Control" 6: Competing on Internet Time Lessons from Netscape and Microsoft Afterword Appendix 1 Netscape's Chronology Appendix 2 Netscape's Products Interviews Notes Index
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