Trevor A. Smith, Kenroy C. Wedderburn

Compulsive Buying

Consumer Traits, Self-Regulation, and Marketing Ethics

• Broschiertes Buch

Produktbeschreibung

Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 166
• Erscheinungstermin: 29. August 2023
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 251g
• ISBN-13: 9781793645753
• ISBN-10: 1793645752
• Artikelnr.: 68538287

Autorenporträt

Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies.

Inhaltsangabe

Chapter 1: Compulsive Buying Behaviour
Chapter 2: Personality, Personality Traits and Consumer Traits
Chapter 3: A Consumer Trait Model for Predicting Compulsive Buying
Chapter 4: The Influence of the Credit Card on Compulsive Buying
Chapter 5: Self-regulating Compulsive Buying Behaviour
Chapter 6: The Ethical Considerations in Marketing to Compulsive Buyer