Conscious Production and Consumption - Lak, Gabriele
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The environmental consequences caused by unbridled consumption have been growing and have been of increasing concern. In order to understand how the origins of consumption, the relationship between consumption x production, and advertising, affect consumer decision making when buying, a case study was carried out at the Casa Comun Collective, which is a collective of small local entrepreneurs, located in the Campo Grande neighborhood, west zone of the city of Rio de Janeiro.

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Produktbeschreibung
The environmental consequences caused by unbridled consumption have been growing and have been of increasing concern. In order to understand how the origins of consumption, the relationship between consumption x production, and advertising, affect consumer decision making when buying, a case study was carried out at the Casa Comun Collective, which is a collective of small local entrepreneurs, located in the Campo Grande neighborhood, west zone of the city of Rio de Janeiro.
Autorenporträt
Gabriele Lak, Carioca, hat an der Universität Estacio de Sá, RJ, ein Studium der Kommunikation mit dem Schwerpunkt Werbung und Propaganda mit dem Schwerpunkt Konsum in der Produktion abgeschlossen. Arbeitet in diesem Bereich als Berater für soziale Medien und als Produzent von Projekten und Veranstaltungen.