Francesco Morace

Consumauthors

The New Generational Nuclei

• Broschiertes Buch

Produktbeschreibung

Understand the new rules of consumer engagement in a rapidly evolving world. This insightful analysis delves into the unique characteristics of different generational groups, from digital natives to seasoned boomers, and how their values shape their consumption patterns. Discover how to adapt your marketing strategies to connect with these diverse audiences and navigate the changing landscape of work and society. ConsumAuthors offers a fresh perspective on consumer behavior, revealing the driving forces behind their choices and providing actionable strategies for businesses and organizations. Learn how to identify future trends, foster meaningful relationships with your audience, and build a brand that resonates with authenticity and purpose. This is your guide to understanding the new generational nuclei and unlocking the power of recognition in the age of the ConsumAuthor.

Produktdetails

• Verlag: Egea Spa - Bocconi University Press
• Seitenzahl: 184
• Erscheinungstermin: 1. September 2017
• Englisch
• Abmessung: 229mm x 147mm x 13mm
• Gewicht: 272g
• ISBN-13: 9788885486003
• ISBN-10: 8885486002
• Artikelnr.: 48386022

Autorenporträt

Francesco Morace, Sociologist and Writer, has worked for over thirty years in the field of sociology and market research. Founder and president of the Future Concept Lab, a strategic consultant for international companies and institutions, he is Professor of Social Innovation at Politecnico di Milano and at Trento University, Faculty of Sociology. He is also a regular columnist on the subject of trends for Adv, Dove, Interni, Mark Up, Millionaire, You, Style and other specialized international magazines and journals.