Consumer Behavior Analysis
(A) Rational Approach to Consumer Choice
Herausgeber: Hantula, Donald A.; Wells, Victoria K.
Consumer Behavior Analysis
(A) Rational Approach to Consumer Choice
Herausgeber: Hantula, Donald A.; Wells, Victoria K.
- Broschiertes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage
Produktdetails
- Produktdetails
- Verlag: Routledge
- Seitenzahl: 266
- Erscheinungstermin: 14. Oktober 2024
- Englisch
- Abmessung: 246mm x 174mm x 14mm
- Gewicht: 480g
- ISBN-13: 9781032924168
- ISBN-10: 1032924160
- Artikelnr.: 71689829
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Routledge
- Seitenzahl: 266
- Erscheinungstermin: 14. Oktober 2024
- Englisch
- Abmessung: 246mm x 174mm x 14mm
- Gewicht: 480g
- ISBN-13: 9781032924168
- ISBN-10: 1032924160
- Artikelnr.: 71689829
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Donald A. Hantula is an organizational psychologist, Associate Professor of Psychology, member of the Interdisciplinary Masters Program in Applied Behavior Analysis and Director of the Decision Laboratory at Temple University, USA. Victoria K. Wells is Senior Lecturer in Marketing at Durham Business School at the University of Durham, UK. Previously she was a Strategy and Research Associate and Lecturer in Marketing at Cardiff Business School, UK. She has also worked in industry as an Account Executive in marketing communications.
1. Introduction: The Analysis of Consumer Behavior Donald A. Hantula and
Victoria K. Wells Part I: Theoretical and Conceptual Issues in Consumer
Behavior Analysis 2. Invitation to Consumer Behavior Analysis Gordon R.
Foxall 3. Implications of Motivating Operations for the Functional Analysis
of Consumer Choice Asle Fagerstrøm, Gordon R. Foxall and Erik Arntzen 4. On
the Evolutionary Bases of Consumer Reinforcement Michael Nicholson and
Sarah Hong Xiao 5. Organizational Performance and Customer Value Donald
Tosti and Scott A. Herbst Part II: Empirical Research in Consumer Behavior
Analysis 6. A Prompting Procedure for Increasing Sales in a Small Pet Store
Jacqueline Milligan and Donald A. Hantula 7. Substitutability and
Independence: Matching Analyses of Brands and Products Gordon R. Foxall,
Victoria K. Wells, Shing Wan Chang and Jorge M. Oliveira-Castro 8. Consumer
Brand Choice: Money Allocation as a Function of Brand Reinforcing
Attributes Jorge M. Oliveira-Castro, Gordon R. Foxall and Victoria K. Wells
9. Market Segmentation From a Behavioral Perspective Victoria K. Wells,
Shing Wan Chang, Jorge M. Oliveira-Castro and John Pallister 10. The
Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint
Analysis of the Impact of Antecedent Stimuli at the Point of Online
Purchase Asle Fagerstrøm 11. The Effects of a Point-of-Purchase Display on
Relative Sales: An In-Store Experimental Evaluation Valdimar Sigurdsson,
Halldor Engilbertsson and Gordon R. Foxall 12. In-Store Experimental
Approach to Pricing and Consumer Behavior Valdimar Sigurdsson, Gordon R.
Foxall and Hugi Saevarsson 13. Trick or Treat? An Examination of Marketing
Relationships in a Nondeceptive Counterfeit Market Sarah Hong Xiao and
Michael Nicholson 14. From Job Analysis to Performance Management: A
Synergistic Rapprochement to Organizational Effectiveness Charles R.
Crowell, Donald A. Hantula and Kari L. McArthur 15. From Producers to
Consumers: Organizational Behavior Management Meets Consumer Behavior
Analysis, and the Future Looks Bright Donald A. Hantula
Victoria K. Wells Part I: Theoretical and Conceptual Issues in Consumer
Behavior Analysis 2. Invitation to Consumer Behavior Analysis Gordon R.
Foxall 3. Implications of Motivating Operations for the Functional Analysis
of Consumer Choice Asle Fagerstrøm, Gordon R. Foxall and Erik Arntzen 4. On
the Evolutionary Bases of Consumer Reinforcement Michael Nicholson and
Sarah Hong Xiao 5. Organizational Performance and Customer Value Donald
Tosti and Scott A. Herbst Part II: Empirical Research in Consumer Behavior
Analysis 6. A Prompting Procedure for Increasing Sales in a Small Pet Store
Jacqueline Milligan and Donald A. Hantula 7. Substitutability and
Independence: Matching Analyses of Brands and Products Gordon R. Foxall,
Victoria K. Wells, Shing Wan Chang and Jorge M. Oliveira-Castro 8. Consumer
Brand Choice: Money Allocation as a Function of Brand Reinforcing
Attributes Jorge M. Oliveira-Castro, Gordon R. Foxall and Victoria K. Wells
9. Market Segmentation From a Behavioral Perspective Victoria K. Wells,
Shing Wan Chang, Jorge M. Oliveira-Castro and John Pallister 10. The
Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint
Analysis of the Impact of Antecedent Stimuli at the Point of Online
Purchase Asle Fagerstrøm 11. The Effects of a Point-of-Purchase Display on
Relative Sales: An In-Store Experimental Evaluation Valdimar Sigurdsson,
Halldor Engilbertsson and Gordon R. Foxall 12. In-Store Experimental
Approach to Pricing and Consumer Behavior Valdimar Sigurdsson, Gordon R.
Foxall and Hugi Saevarsson 13. Trick or Treat? An Examination of Marketing
Relationships in a Nondeceptive Counterfeit Market Sarah Hong Xiao and
Michael Nicholson 14. From Job Analysis to Performance Management: A
Synergistic Rapprochement to Organizational Effectiveness Charles R.
Crowell, Donald A. Hantula and Kari L. McArthur 15. From Producers to
Consumers: Organizational Behavior Management Meets Consumer Behavior
Analysis, and the Future Looks Bright Donald A. Hantula
1. Introduction: The Analysis of Consumer Behavior Donald A. Hantula and
Victoria K. Wells Part I: Theoretical and Conceptual Issues in Consumer
Behavior Analysis 2. Invitation to Consumer Behavior Analysis Gordon R.
Foxall 3. Implications of Motivating Operations for the Functional Analysis
of Consumer Choice Asle Fagerstrøm, Gordon R. Foxall and Erik Arntzen 4. On
the Evolutionary Bases of Consumer Reinforcement Michael Nicholson and
Sarah Hong Xiao 5. Organizational Performance and Customer Value Donald
Tosti and Scott A. Herbst Part II: Empirical Research in Consumer Behavior
Analysis 6. A Prompting Procedure for Increasing Sales in a Small Pet Store
Jacqueline Milligan and Donald A. Hantula 7. Substitutability and
Independence: Matching Analyses of Brands and Products Gordon R. Foxall,
Victoria K. Wells, Shing Wan Chang and Jorge M. Oliveira-Castro 8. Consumer
Brand Choice: Money Allocation as a Function of Brand Reinforcing
Attributes Jorge M. Oliveira-Castro, Gordon R. Foxall and Victoria K. Wells
9. Market Segmentation From a Behavioral Perspective Victoria K. Wells,
Shing Wan Chang, Jorge M. Oliveira-Castro and John Pallister 10. The
Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint
Analysis of the Impact of Antecedent Stimuli at the Point of Online
Purchase Asle Fagerstrøm 11. The Effects of a Point-of-Purchase Display on
Relative Sales: An In-Store Experimental Evaluation Valdimar Sigurdsson,
Halldor Engilbertsson and Gordon R. Foxall 12. In-Store Experimental
Approach to Pricing and Consumer Behavior Valdimar Sigurdsson, Gordon R.
Foxall and Hugi Saevarsson 13. Trick or Treat? An Examination of Marketing
Relationships in a Nondeceptive Counterfeit Market Sarah Hong Xiao and
Michael Nicholson 14. From Job Analysis to Performance Management: A
Synergistic Rapprochement to Organizational Effectiveness Charles R.
Crowell, Donald A. Hantula and Kari L. McArthur 15. From Producers to
Consumers: Organizational Behavior Management Meets Consumer Behavior
Analysis, and the Future Looks Bright Donald A. Hantula
Victoria K. Wells Part I: Theoretical and Conceptual Issues in Consumer
Behavior Analysis 2. Invitation to Consumer Behavior Analysis Gordon R.
Foxall 3. Implications of Motivating Operations for the Functional Analysis
of Consumer Choice Asle Fagerstrøm, Gordon R. Foxall and Erik Arntzen 4. On
the Evolutionary Bases of Consumer Reinforcement Michael Nicholson and
Sarah Hong Xiao 5. Organizational Performance and Customer Value Donald
Tosti and Scott A. Herbst Part II: Empirical Research in Consumer Behavior
Analysis 6. A Prompting Procedure for Increasing Sales in a Small Pet Store
Jacqueline Milligan and Donald A. Hantula 7. Substitutability and
Independence: Matching Analyses of Brands and Products Gordon R. Foxall,
Victoria K. Wells, Shing Wan Chang and Jorge M. Oliveira-Castro 8. Consumer
Brand Choice: Money Allocation as a Function of Brand Reinforcing
Attributes Jorge M. Oliveira-Castro, Gordon R. Foxall and Victoria K. Wells
9. Market Segmentation From a Behavioral Perspective Victoria K. Wells,
Shing Wan Chang, Jorge M. Oliveira-Castro and John Pallister 10. The
Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint
Analysis of the Impact of Antecedent Stimuli at the Point of Online
Purchase Asle Fagerstrøm 11. The Effects of a Point-of-Purchase Display on
Relative Sales: An In-Store Experimental Evaluation Valdimar Sigurdsson,
Halldor Engilbertsson and Gordon R. Foxall 12. In-Store Experimental
Approach to Pricing and Consumer Behavior Valdimar Sigurdsson, Gordon R.
Foxall and Hugi Saevarsson 13. Trick or Treat? An Examination of Marketing
Relationships in a Nondeceptive Counterfeit Market Sarah Hong Xiao and
Michael Nicholson 14. From Job Analysis to Performance Management: A
Synergistic Rapprochement to Organizational Effectiveness Charles R.
Crowell, Donald A. Hantula and Kari L. McArthur 15. From Producers to
Consumers: Organizational Behavior Management Meets Consumer Behavior
Analysis, and the Future Looks Bright Donald A. Hantula