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The book deals with an aspect of Green Marketing. It sees consumption behavior from the perspective of a consumer conscious of sustainable development. It tries to find how consumer's react to use of organic food, its consumption and what other factors might influence its purchase. It also deals with the farming of organic food in India with special emphasis on the city of Mumbai and two other states in India.

Produktbeschreibung
The book deals with an aspect of Green Marketing. It sees consumption behavior from the perspective of a consumer conscious of sustainable development. It tries to find how consumer's react to use of organic food, its consumption and what other factors might influence its purchase. It also deals with the farming of organic food in India with special emphasis on the city of Mumbai and two other states in India.
Autorenporträt
La Dra. Doel Mukherjee es profesora adjunta de Marketing en la Universidad Amity de Calcuta. Tiene más de una década de experiencia en la industria y el mundo académico. Sus áreas de consultoría e investigación son el comportamiento del consumidor y el desarrollo sostenible, el comportamiento de compra de las mujeres indias y las estrategias de servicio innovadoras en las empresas.