Jean-Eric Pelet is an Associate Professor at IAE Amiens (France). He leads the Consumer Behaviour teaching at Masters level at IAE Amiens, IAE Vannes, EM Normandie, PBS and EMLV. He is also a visiting professor both in France and abroad in England, Poland, Finland, Switzerland and Thailand.
Inhaltsangabe
Chapter 01: Understanding consumer behaviour in the digital age; Chapter 02: The new era of consumer needs and motivations; Chapter 03: Psychological and social dynamics in consumer behaviour; Chapter 04: The science of digital learning and memory; Chapter 05: Building brand loyalty in the digital age; Chapter 06: The consumer decision making process; Chapter 07: Advancing consumer experiences in the digital world; Chapter 08: The power of online communities and social influence; Chapter 09: Ethical considerations in the consumer landscape; Chapter 10: The future of consumer behaviour in the digital era
Chapter 01: Understanding consumer behaviour in the digital age; Chapter 02: The new era of consumer needs and motivations; Chapter 03: Psychological and social dynamics in consumer behaviour; Chapter 04: The science of digital learning and memory; Chapter 05: Building brand loyalty in the digital age; Chapter 06: The consumer decision making process; Chapter 07: Advancing consumer experiences in the digital world; Chapter 08: The power of online communities and social influence; Chapter 09: Ethical considerations in the consumer landscape; Chapter 10: The future of consumer behaviour in the digital era
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
