Jean-Eric Pelet is Assistant professor at The Leonardo de Vinci Business School, Paris, France. He leads the Consumer Behaviour teaching at Masters level at EMLV, and is a visiting professor both in France and abroad in England, Switzerland and Thailand.
Inhaltsangabe
Chapter 01: Understanding consumer behaviour in the digital age; Chapter 02: The new era of consumer needs and motivations; Chapter 03: Psychological and social dynamics in consumer behaviour; Chapter 04: The science of digital learning and memory; Chapter 05: Building brand loyalty in the digital age; Chapter 06: The consumer decision making process; Chapter 07: Advancing consumer experiences in the digital world; Chapter 08: The power of online communities and social influence; Chapter 09: Ethical considerations in the consumer landscape; Chapter 10: The future of consumer behaviour in the digital era
Chapter 01: Understanding consumer behaviour in the digital age; Chapter 02: The new era of consumer needs and motivations; Chapter 03: Psychological and social dynamics in consumer behaviour; Chapter 04: The science of digital learning and memory; Chapter 05: Building brand loyalty in the digital age; Chapter 06: The consumer decision making process; Chapter 07: Advancing consumer experiences in the digital world; Chapter 08: The power of online communities and social influence; Chapter 09: Ethical considerations in the consumer landscape; Chapter 10: The future of consumer behaviour in the digital era
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