Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within.
Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within.
Roberta Sassatelli is Professor of Sociology at the Department of History and Cultures of the University of Bologna. She works on the sociology of consumer culture, sustainability and consumption, gender and the body and food culture and practices.
Inhaltsangabe
THE RISE OF CONSUMER CULTURE Chapter 1: Capitalism and the Consumer Revolution Consumption, Production and Exchange The Genesis of Consumer Capitalism From Courts to Cities, from Luxuries to Fashion Chapter 2: The Cultural Production of Economic Value Commodity Flows, Knowledge Flows The Invention of the Consumer and the cultural trajectories of good Consumer Society as Historical Type THEORIES OF CONSUMER AGENCY Chapter 3: Utility and Social Competition The Sovereign Consumer The Limits of Economic Rationality Fashion, Style and Conspicuous Consumption Beyond Emulation Chapter 4: Needs, Manipulation and Simulation From Commodity Fetishism to Critical Theory Nature, Authenticity and Resistance Post-Modern Pessimism Social Relations and Consumption Chapter 5: Taste, Identity and Practices Taste and Distinction Cultural Classification and Identity Appropriating Commodities Ambivalence and Practice THE POLITICS OF CONSUMPTION Chapter 6: Representation and Consumerism The Anti-Consumerist Rhetoric and the Apology of Consumption Advertising Cultures and their Languages The Functions and Meanings of Ads Ideology, Social Differences and Consumerism Chapter 7: Commodities and Consumers Commoditization and De-commoditization Goods, Values and the Boundaries of Commoditization The Normalization of Consumption Chapter 8: Contexts of Consumption Leisure, Commercial Institutions and Public Places The Home, the Commercialization of Feelings and Cultural Consumption Local Consumption in Mcdonaldized settings Alternative Consumption and Social Movements
THE RISE OF CONSUMER CULTURE Chapter 1: Capitalism and the Consumer Revolution Consumption, Production and Exchange The Genesis of Consumer Capitalism From Courts to Cities, from Luxuries to Fashion Chapter 2: The Cultural Production of Economic Value Commodity Flows, Knowledge Flows The Invention of the Consumer and the cultural trajectories of good Consumer Society as Historical Type THEORIES OF CONSUMER AGENCY Chapter 3: Utility and Social Competition The Sovereign Consumer The Limits of Economic Rationality Fashion, Style and Conspicuous Consumption Beyond Emulation Chapter 4: Needs, Manipulation and Simulation From Commodity Fetishism to Critical Theory Nature, Authenticity and Resistance Post-Modern Pessimism Social Relations and Consumption Chapter 5: Taste, Identity and Practices Taste and Distinction Cultural Classification and Identity Appropriating Commodities Ambivalence and Practice THE POLITICS OF CONSUMPTION Chapter 6: Representation and Consumerism The Anti-Consumerist Rhetoric and the Apology of Consumption Advertising Cultures and their Languages The Functions and Meanings of Ads Ideology, Social Differences and Consumerism Chapter 7: Commodities and Consumers Commoditization and De-commoditization Goods, Values and the Boundaries of Commoditization The Normalization of Consumption Chapter 8: Contexts of Consumption Leisure, Commercial Institutions and Public Places The Home, the Commercialization of Feelings and Cultural Consumption Local Consumption in Mcdonaldized settings Alternative Consumption and Social Movements
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