Andrew Smith, Evgeniya Lukinova, John Harvey

Consumer Decision-Making, Analytics and AI

• Gebundenes Buch

Produktbeschreibung

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 160
• Erscheinungstermin: 27. Juni 2025
• Englisch
• Abmessung: 240mm x 161mm x 13mm
• Gewicht: 411g
• ISBN-13: 9781032830445
• ISBN-10: 1032830441
• Artikelnr.: 73333857

Autorenporträt

Andrew Smith, Professor of Consumer Behaviour and Analytics, is the Founding Director of the N/ LAB at Nottingham University Business School. Evgeniya Lukinova is Assistant Professor in Behavioural Analytics at the N/LAB, University of Nottingham. John Harvey is Associate Professor based in the N/LAB at the University of Nottingham. Gavin Smith is Associate Professor at the University of Nottingham, where he is the Data Science Lead within the N/ LAB. Roberto Mansilla is Assistant Professor of Social Data Science at the N/ LAB at the University of Nottingham. James Goulding is a professor of data science and the current Director of the N/ LAB at the University of Nottingham. Georgiana Nica-Avram is Assistant Professor in Business Analytics in the N/LAB.

Inhaltsangabe

1. Analytics and AI as Exogenous Cognition: A Theory of Cognitive States
2. The Structure of Exogenous Cognition: How Analytics and AI 'Thinks' and
'Knows' 3. Consumer Decisions in the Era of Symbiotic Cognition and
Surrogate Cognition 4. Exogenous Cognition, the Nascent Symbiotic Consumer
and Zenith Marketing