Andrew Smith, Evgeniya Lukinova, Gavin Smith, Georgiana Nica-Avram, James Goulding, John Harvey, Roberto Mansilla

Consumer Decision-Making, Analytics and AI

• Gebundenes Buch

Produktbeschreibung

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 148
• Erscheinungstermin: 27. Juni 2025
• Englisch
• Abmessung: 234mm x 156mm
• Gewicht: 453g
• ISBN-13: 9781032830445
• ISBN-10: 1032830441
• Artikelnr.: 73333857

Autorenporträt

Andrew Smith (Chair of Consumer Behaviour and Analytics) is Founding Director of the transdisciplinary N/LAB at Nottingham University Business School. Evgeniya Lukinova is Assistant Professor in Behavioural Analytics at University of Nottingham. John Harvey is Associate Professor based in N/LAB at University of Nottingham. Gavin Smith is Associate Professor at The University of Nottingham, where he is the data science lead within the N/LAB. Roberto Mansilla Lobos is Assistant Professor of Social Data Science at the N/LAB at University of Nottingham. James Goulding is chair of Data Science at the University of Nottingham and Director of N/LAB, a centre of excellence in Business AI and Analytics. Georgiana Nica-Avram is Assistant Professor in Business Analytics.

Inhaltsangabe

1. Analytics and AI as Exogenous Cognition: A Theory of Cognitive States
2. The Structure of Exogenous Cognition: How Analytics and AI 'Thinks' and
'Knows' 3. Consumer Decisions in the Era of Symbiotic Cognition and
Surrogate Cognition 4. Exogenous Cognition, the Nascent Symbiotic Consumer
and Zenith Marketing