Consumer Insights Handbook - Coombs, Danielle Sarver
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This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

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Produktbeschreibung
This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
Autorenporträt
Danielle Sarver Coombs (Ph.D., Louisiana State University) is a professor in the School of Journalism and Mass Communication at Kent State University (Ohio, USA). She is the co-author of Female Fans of the NFL (Routledge, 2016) and author of Last Man Standing: Media, Framing, and the 2012 Republican Primary (Rowman & Littlefield, 2014). Coombs co-edited three anthologies for Praeger: Debates for the Digital Age (2015); We Are What We Sell (2014), and American History through American Sports (2012). Danielle has published research on sport fans and fandom in a number of prestigious journals, including the Howard Journal of Communications, Liminalities, the Journal of Sport & Social Issues, Sport in Society, International Journal of Sport Communication, and Public Relations Research. She served as the interim associate dean for the College of Communication and Information at Kent State University from 2016-2018. Before transitioning to academia, Danielle worked in consumer insights research for brands across a wide range of sectors, including fashion, media, public organizations, and consumer packaged goods.