Andere Kunden interessierten sich auch für
![Consumers' awareness and brand loyalty toward Amul dairy products]( "Consumers' awareness and brand loyalty toward Amul dairy products")
Consumers' awareness and brand loyalty toward Amul dairy products29,99 €![Consumer Attitudes toward the Marketing Practices]( "Consumer Attitudes toward the Marketing Practices")
Consumer Attitudes toward the Marketing Practices32,99 €![UK Consumers Attitudes Toward Fast Food]( "UK Consumers Attitudes Toward Fast Food")
UK Consumers Attitudes Toward Fast Food39,99 €![Consumer awareness about green marketing & effect on buying behavior]( "Consumer awareness about green marketing & effect on buying behavior")
Consumer awareness about green marketing & effect on buying behavior27,99 €![Study of Consumer Knowledge & Attitudes towards Ethical Consumption]( "Study of Consumer Knowledge & Attitudes towards Ethical Consumption")
Study of Consumer Knowledge & Attitudes towards Ethical Consumption24,99 €![Brands, colours, images and the]( "Brands, colours, images and the")
Brands, colours, images and the "bio"-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them47,95 €![Consumer Awareness and Consumption Patterns: Case of Food Consumption.]( "Consumer Awareness and Consumption Patterns: Case of Food Consumption.")
Consumer Awareness and Consumption Patterns: Case of Food Consumption.26,99 €
Globally, the green movement and 'going green' are not new concepts. It started with saving trees, replanting trees and recycling 30 years ago. However, going green has gone beyond environmentalism. The business of going green is getting more and more popular since consumers are increasingly becoming aware of environmental issues and are starting to alter their purchasing behavior to a more environmentally friendly way. Consumers' food consumption patterns are changing rapidly. Consumers become more concerned about the food they consume. They tend to consume foods that are nutritious, healthy, safe and friendly to the environment and animals. Thus the green concept is now steadily being disseminated among consumers in conjunction with sustainability and conservation of agricultural development. Therefore, the objective of this study is to determine Malaysian consumers' awareness, perception, attitudes, and intention to purchase green food.