Contrast Design: - Mendoza, Carlos;Zaldaña, Margarita
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This book delves into the essence of the two most influential design styles of our time: minimalism and maximalism. From the beginnings of graphic design to branding and art, these approaches have left an indelible mark on our visual culture. But this is not a book that treats them as irreconcilable opposites; rather, it focuses on the intersections, on how their principles can merge to create something truly unique.Through detailed analysis and contemporary examples, this text unpacks the philosophies, aesthetics, and applications of each style. It also discusses how they can coexist,…mehr

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Produktbeschreibung
This book delves into the essence of the two most influential design styles of our time: minimalism and maximalism. From the beginnings of graphic design to branding and art, these approaches have left an indelible mark on our visual culture. But this is not a book that treats them as irreconcilable opposites; rather, it focuses on the intersections, on how their principles can merge to create something truly unique.Through detailed analysis and contemporary examples, this text unpacks the philosophies, aesthetics, and applications of each style. It also discusses how they can coexist, especially in the context of retrofuturism, a movement that combines elements of the past and the future in a rich, immersive visual narrative.
Autorenporträt
Margarita del Rocio Zaldaña Sánchez : étudiante en design et communication visuelle à l'Universidad Americana UAM, spécialisée dans la création de marques et d'identités d'entreprise. Carlos Alexander Mendoza Jacomino : universitaire et chercheur à l'Universidad Americana, titulaire d'un doctorat en sciences, spécialisé dans les neurosciences cognitives.