Lida Citroen

Control the Narrative

The Executive's Guide to Building, Pivoting and Repairing Your Reputation

• Broschiertes Buch

Produktbeschreibung

Let your reputation help your career. From recovering from a blunder to contemplating next steps, this guide helps you leverage your core values for career success.

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Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 256
• Erscheinungstermin: 25. Mai 2021
• Englisch
• Abmessung: 231mm x 155mm x 23mm
• Gewicht: 388g
• ISBN-13: 9781398600836
• ISBN-10: 1398600830
• Artikelnr.: 60069914

Autorenporträt

Lida Citroën is an executive personal branding and reputation management specialist based in Englewood, Colorado. She is a TEDx and keynote speaker, instructor on LinkedIn Learning and consultant to global business leaders, entrepreneurs and military veterans to enhance their position and reputation in complex strategic markets. She has been featured in several media outlets including The Guardian, Fortune, Huffington Post, Harvard Business Review and MSNBC. She is the author of Success After Service, also published by Kogan Page.

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: How perception is formed; Chapter
02: Changing perception through personal branding; Chapter
03: How to take control of reputation: strategy; Chapter
04: How to take control of reputation: tactics; Chapter
05: Pivoting your reputation; Chapter
06: Repairing your reputation; Chapter
07: Agree to stay the course; Chapter
08: Measuring and monitoring reputational assets; Chapter
09: Reputation risk management; Chapter
10: Final thoughts;