Kim Bartel Sheehan
Controversies in Contemporary Advertising
Kim Bartel Sheehan
Controversies in Contemporary Advertising
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"This is an important book for those contemplating entering the advertising field as professionals. The book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry. Most importantly Bartel Sheehan provides logical, concise arguments exposing multiple perspectives that will help those new to the advertising industry better understand both sides of a number of complex issues." --Chris Cakebread, Boston University Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It…mehr
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"This is an important book for those contemplating entering the advertising field as professionals. The book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry. Most importantly Bartel Sheehan provides logical, concise arguments exposing multiple perspectives that will help those new to the advertising industry better understand both sides of a number of complex issues." --Chris Cakebread, Boston University Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Sage Publications UK
- Seitenzahl: 333
- Erscheinungstermin: 16. September 2003
- Englisch
- Abmessung: 253mm x 180mm x 18mm
- Gewicht: 603g
- ISBN-13: 9780761926351
- ISBN-10: 0761926356
- Artikelnr.: 20980088
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Sage Publications UK
- Seitenzahl: 333
- Erscheinungstermin: 16. September 2003
- Englisch
- Abmessung: 253mm x 180mm x 18mm
- Gewicht: 603g
- ISBN-13: 9780761926351
- ISBN-10: 0761926356
- Artikelnr.: 20980088
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Kim Bartel Sheehan is a Professor and Director of the Master's Program in Strategic Communication and the Undergraduate Honors Program at the School of Communication and Journalism at the University of Oregon. She held leadership positions at agencies in Boston, Chicago, and St. Louis and has consulted with numerous companies. Her research involves advertising, culture, and new technology, with a focus on sustainability communications. She has published extensively about online privacy, advertising ethics, and direct-to-consumer prescription drug advertising. She has served as an Associate Editor and a Special Issue Editor for the Journal of Advertising and President of the American Academy of Advertising. Sheehan won the School of Journalism and Communication's Marshall Award for Innovative Teaching in 2001 and 2010. She is currently a Fellow for the Society of New Communications Research and has been a two-time Page Legacy Scholar and two-time Dave and Nancy Petrone Faculty Fellow.
Chapter 1 Advertising And Its Supporters And Critics What Is Advertising?
Who Is Involved In The Advertising Process Advertising's Roles In Society
The Role Of Critics In Society How To Evaluate Criticisms Of Advertising
Responding To Criticisms Of Advertising Chapter 2 Are Goods Bad? Living In
A Consumer Culture The Consumer Culture Advertising: Informational And
Transformational Active And Passive Consumers Chapter 3 The Chinese Wall:
Advertising And Mass Media Functions Of The Mass Media The Chinese Wall
Mass Media's Influence On Advertising Chapter 4 Checks And Balances:
Government And Self Regulation Of Advertising Advertising Regulation In
Context Advertising And The First Amendment Advertising And The Federal
Trade Commission Advertising And Self Regulation The Advertising Agency And
Legislation Chapter 5 Beyond Subliminal: The Pervasiveness Of Persuasion
Persuasive Content And Subliminal Messages Product Placement Intended
Effects Of Product Placement Unintended Effects Chapter 6 Advertising
Choices: Influences Of Stereotypes And Taste Stereotypes In Advertising How
Stereotypes Work Sensitivity, Taste And Advertising Choices In Advertising
Chapter 7 Cats And Dogs On Venus And Mars: Gender And Advertising Gender
And Information Processing Gender And Stereotypes Intended Effects
Unintended Effects Advertising's Responsibilities To Men And Women Chapter
8 The Melting Pot? Advertising Portrayals Of Asians, African Americans And
Hispanics Minorities In The United States Marketing And Advertising To
Minorities Portrayals Of Ethnic Groups Intended Effects Unintended Effects
Advertising, Minorities And The Future Chapter 9 Older And Better? Elders
And Advertising The Third Age In American Culture The Youth Bias In
American Advertising Elders In Advertising Intended Effects Unintended
Effects The Future And The Coming Demographic Shift Considerations In
Advertising To Elders Chapter 10 Getting Older Younger: Kids And
Advertising Kids As Consumers Kids And Brands Children, Advertising And The
Learning Process Regulation Of Children's Advertising Criticisms Of
Advertising Directed To Kids Intended Effects Unintended Effects How To
Approach Advertising To Kids Chapter 11 The Vice Squad: Selling
Controversial Products The Nature Of Controversial Products To Ban Or Not
To Ban Advertising? Approaches To Controversial Advertising Chapter 12 Two
Of A Kind? Tobacco And Alcohol Advertising Regulation Of Tobacco And
Alcohol Advertising Criticisms Of Tobacco And Alcohol Advertising Industry
Responses Chapter 13: Doctors' Orders: Advertising Prescription Drugs
History Of DTC Advertising The Current FDA Guidelines For DTC Brand
Advertising Intended Effects Unintended Effects Doing DTC Advertising The
Future Chapter 14 We The People: Political Advertising Definitions Of
Political Advertising Role Of Political Advertising The Process Of
Political Advertising Intended Effects Unintended Effects The Future (Is
Now) Doing Political Advertising Chapter 15 Really Good Goods? Socially
Responsible Advertising Corporate Images And Values Socially Responsible
Advertising Today's Increase In Socially Responsible Messages Intended
Effects Unintended Effects Creating Socially Responsible Advertising The
Future Chapter 16 The Bleeding Edge: Online Advertising The Growth Of The
Internet The Internet In 2002 Comparing Online And Traditional Advertising
Types Of Online Advertising Regulation Of The Internet Intended Effects
Unintended Effects The Future Chapter 17 Advertising: Agencies, Values And
The Common's Dilemma Putting Into Practice Agencies And Advertising
Who Is Involved In The Advertising Process Advertising's Roles In Society
The Role Of Critics In Society How To Evaluate Criticisms Of Advertising
Responding To Criticisms Of Advertising Chapter 2 Are Goods Bad? Living In
A Consumer Culture The Consumer Culture Advertising: Informational And
Transformational Active And Passive Consumers Chapter 3 The Chinese Wall:
Advertising And Mass Media Functions Of The Mass Media The Chinese Wall
Mass Media's Influence On Advertising Chapter 4 Checks And Balances:
Government And Self Regulation Of Advertising Advertising Regulation In
Context Advertising And The First Amendment Advertising And The Federal
Trade Commission Advertising And Self Regulation The Advertising Agency And
Legislation Chapter 5 Beyond Subliminal: The Pervasiveness Of Persuasion
Persuasive Content And Subliminal Messages Product Placement Intended
Effects Of Product Placement Unintended Effects Chapter 6 Advertising
Choices: Influences Of Stereotypes And Taste Stereotypes In Advertising How
Stereotypes Work Sensitivity, Taste And Advertising Choices In Advertising
Chapter 7 Cats And Dogs On Venus And Mars: Gender And Advertising Gender
And Information Processing Gender And Stereotypes Intended Effects
Unintended Effects Advertising's Responsibilities To Men And Women Chapter
8 The Melting Pot? Advertising Portrayals Of Asians, African Americans And
Hispanics Minorities In The United States Marketing And Advertising To
Minorities Portrayals Of Ethnic Groups Intended Effects Unintended Effects
Advertising, Minorities And The Future Chapter 9 Older And Better? Elders
And Advertising The Third Age In American Culture The Youth Bias In
American Advertising Elders In Advertising Intended Effects Unintended
Effects The Future And The Coming Demographic Shift Considerations In
Advertising To Elders Chapter 10 Getting Older Younger: Kids And
Advertising Kids As Consumers Kids And Brands Children, Advertising And The
Learning Process Regulation Of Children's Advertising Criticisms Of
Advertising Directed To Kids Intended Effects Unintended Effects How To
Approach Advertising To Kids Chapter 11 The Vice Squad: Selling
Controversial Products The Nature Of Controversial Products To Ban Or Not
To Ban Advertising? Approaches To Controversial Advertising Chapter 12 Two
Of A Kind? Tobacco And Alcohol Advertising Regulation Of Tobacco And
Alcohol Advertising Criticisms Of Tobacco And Alcohol Advertising Industry
Responses Chapter 13: Doctors' Orders: Advertising Prescription Drugs
History Of DTC Advertising The Current FDA Guidelines For DTC Brand
Advertising Intended Effects Unintended Effects Doing DTC Advertising The
Future Chapter 14 We The People: Political Advertising Definitions Of
Political Advertising Role Of Political Advertising The Process Of
Political Advertising Intended Effects Unintended Effects The Future (Is
Now) Doing Political Advertising Chapter 15 Really Good Goods? Socially
Responsible Advertising Corporate Images And Values Socially Responsible
Advertising Today's Increase In Socially Responsible Messages Intended
Effects Unintended Effects Creating Socially Responsible Advertising The
Future Chapter 16 The Bleeding Edge: Online Advertising The Growth Of The
Internet The Internet In 2002 Comparing Online And Traditional Advertising
Types Of Online Advertising Regulation Of The Internet Intended Effects
Unintended Effects The Future Chapter 17 Advertising: Agencies, Values And
The Common's Dilemma Putting Into Practice Agencies And Advertising
Chapter 1 Advertising And Its Supporters And Critics What Is Advertising?
Who Is Involved In The Advertising Process Advertising's Roles In Society
The Role Of Critics In Society How To Evaluate Criticisms Of Advertising
Responding To Criticisms Of Advertising Chapter 2 Are Goods Bad? Living In
A Consumer Culture The Consumer Culture Advertising: Informational And
Transformational Active And Passive Consumers Chapter 3 The Chinese Wall:
Advertising And Mass Media Functions Of The Mass Media The Chinese Wall
Mass Media's Influence On Advertising Chapter 4 Checks And Balances:
Government And Self Regulation Of Advertising Advertising Regulation In
Context Advertising And The First Amendment Advertising And The Federal
Trade Commission Advertising And Self Regulation The Advertising Agency And
Legislation Chapter 5 Beyond Subliminal: The Pervasiveness Of Persuasion
Persuasive Content And Subliminal Messages Product Placement Intended
Effects Of Product Placement Unintended Effects Chapter 6 Advertising
Choices: Influences Of Stereotypes And Taste Stereotypes In Advertising How
Stereotypes Work Sensitivity, Taste And Advertising Choices In Advertising
Chapter 7 Cats And Dogs On Venus And Mars: Gender And Advertising Gender
And Information Processing Gender And Stereotypes Intended Effects
Unintended Effects Advertising's Responsibilities To Men And Women Chapter
8 The Melting Pot? Advertising Portrayals Of Asians, African Americans And
Hispanics Minorities In The United States Marketing And Advertising To
Minorities Portrayals Of Ethnic Groups Intended Effects Unintended Effects
Advertising, Minorities And The Future Chapter 9 Older And Better? Elders
And Advertising The Third Age In American Culture The Youth Bias In
American Advertising Elders In Advertising Intended Effects Unintended
Effects The Future And The Coming Demographic Shift Considerations In
Advertising To Elders Chapter 10 Getting Older Younger: Kids And
Advertising Kids As Consumers Kids And Brands Children, Advertising And The
Learning Process Regulation Of Children's Advertising Criticisms Of
Advertising Directed To Kids Intended Effects Unintended Effects How To
Approach Advertising To Kids Chapter 11 The Vice Squad: Selling
Controversial Products The Nature Of Controversial Products To Ban Or Not
To Ban Advertising? Approaches To Controversial Advertising Chapter 12 Two
Of A Kind? Tobacco And Alcohol Advertising Regulation Of Tobacco And
Alcohol Advertising Criticisms Of Tobacco And Alcohol Advertising Industry
Responses Chapter 13: Doctors' Orders: Advertising Prescription Drugs
History Of DTC Advertising The Current FDA Guidelines For DTC Brand
Advertising Intended Effects Unintended Effects Doing DTC Advertising The
Future Chapter 14 We The People: Political Advertising Definitions Of
Political Advertising Role Of Political Advertising The Process Of
Political Advertising Intended Effects Unintended Effects The Future (Is
Now) Doing Political Advertising Chapter 15 Really Good Goods? Socially
Responsible Advertising Corporate Images And Values Socially Responsible
Advertising Today's Increase In Socially Responsible Messages Intended
Effects Unintended Effects Creating Socially Responsible Advertising The
Future Chapter 16 The Bleeding Edge: Online Advertising The Growth Of The
Internet The Internet In 2002 Comparing Online And Traditional Advertising
Types Of Online Advertising Regulation Of The Internet Intended Effects
Unintended Effects The Future Chapter 17 Advertising: Agencies, Values And
The Common's Dilemma Putting Into Practice Agencies And Advertising
Who Is Involved In The Advertising Process Advertising's Roles In Society
The Role Of Critics In Society How To Evaluate Criticisms Of Advertising
Responding To Criticisms Of Advertising Chapter 2 Are Goods Bad? Living In
A Consumer Culture The Consumer Culture Advertising: Informational And
Transformational Active And Passive Consumers Chapter 3 The Chinese Wall:
Advertising And Mass Media Functions Of The Mass Media The Chinese Wall
Mass Media's Influence On Advertising Chapter 4 Checks And Balances:
Government And Self Regulation Of Advertising Advertising Regulation In
Context Advertising And The First Amendment Advertising And The Federal
Trade Commission Advertising And Self Regulation The Advertising Agency And
Legislation Chapter 5 Beyond Subliminal: The Pervasiveness Of Persuasion
Persuasive Content And Subliminal Messages Product Placement Intended
Effects Of Product Placement Unintended Effects Chapter 6 Advertising
Choices: Influences Of Stereotypes And Taste Stereotypes In Advertising How
Stereotypes Work Sensitivity, Taste And Advertising Choices In Advertising
Chapter 7 Cats And Dogs On Venus And Mars: Gender And Advertising Gender
And Information Processing Gender And Stereotypes Intended Effects
Unintended Effects Advertising's Responsibilities To Men And Women Chapter
8 The Melting Pot? Advertising Portrayals Of Asians, African Americans And
Hispanics Minorities In The United States Marketing And Advertising To
Minorities Portrayals Of Ethnic Groups Intended Effects Unintended Effects
Advertising, Minorities And The Future Chapter 9 Older And Better? Elders
And Advertising The Third Age In American Culture The Youth Bias In
American Advertising Elders In Advertising Intended Effects Unintended
Effects The Future And The Coming Demographic Shift Considerations In
Advertising To Elders Chapter 10 Getting Older Younger: Kids And
Advertising Kids As Consumers Kids And Brands Children, Advertising And The
Learning Process Regulation Of Children's Advertising Criticisms Of
Advertising Directed To Kids Intended Effects Unintended Effects How To
Approach Advertising To Kids Chapter 11 The Vice Squad: Selling
Controversial Products The Nature Of Controversial Products To Ban Or Not
To Ban Advertising? Approaches To Controversial Advertising Chapter 12 Two
Of A Kind? Tobacco And Alcohol Advertising Regulation Of Tobacco And
Alcohol Advertising Criticisms Of Tobacco And Alcohol Advertising Industry
Responses Chapter 13: Doctors' Orders: Advertising Prescription Drugs
History Of DTC Advertising The Current FDA Guidelines For DTC Brand
Advertising Intended Effects Unintended Effects Doing DTC Advertising The
Future Chapter 14 We The People: Political Advertising Definitions Of
Political Advertising Role Of Political Advertising The Process Of
Political Advertising Intended Effects Unintended Effects The Future (Is
Now) Doing Political Advertising Chapter 15 Really Good Goods? Socially
Responsible Advertising Corporate Images And Values Socially Responsible
Advertising Today's Increase In Socially Responsible Messages Intended
Effects Unintended Effects Creating Socially Responsible Advertising The
Future Chapter 16 The Bleeding Edge: Online Advertising The Growth Of The
Internet The Internet In 2002 Comparing Online And Traditional Advertising
Types Of Online Advertising Regulation Of The Internet Intended Effects
Unintended Effects The Future Chapter 17 Advertising: Agencies, Values And
The Common's Dilemma Putting Into Practice Agencies And Advertising