Yvette Sterbenk

Corporate Advocacy

A Strategic Communications Approach

• Gebundenes Buch

Produktbeschreibung

This text prepares readers to incorporate corporate advocacy into future communications roles in ethical, thoughtful, and strategic ways. It is an ideal text for advanced undergraduate or master's level in a corporate advocacy course or a supplementary text for various courses releated to public relations and strategic communication.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 184
• Erscheinungstermin: 4. November 2025
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 426g
• ISBN-13: 9781032595559
• ISBN-10: 1032595558
• Artikelnr.: 74980501

Autorenporträt

Yvette Sterbenk is Associate Professor at the Roy H. Park School of Communications at Ithaca College, USA.

Inhaltsangabe

Part I: Context 1. Introduction to Corporate Advocacy 2. The Evolution of
Corporate Advocacy 3. Ethics of Corporate Advocacy 4. Audiences Part II:
Planning 5. Decision Making 6. Strategic Planning 7. Message Development
Part III: Implementation 8. Marketing Communications 9. Executive Thought
Leadership 10. Employee Communications 11. Partnerships 12. DEI
Communications Part IV: Evaluating and Adjusting 13. Measurement and
Reporting 14. Managing Uncertainty