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The book represents a successfully intercession, having a real scientific value by means of the evolution of the concept and its presentation as a new technical and philosophical approach of the business. The brilliant contribution is emphasized by the introduction of the concept in the Romanian business environment. The book is a welcomed value-added for the Romanian economic literature. Professor Adriana GRIGORESCU PhD National School of Political and Administrative Studies Bucharest The approach of the sustainable consumption concept in connection with consumer behavior represents a novelty in the field of social responsibility, and the exemplifications enhance the practical value of the book, which have a significant theoretical and practical utility. Professor Dorina TANASESCU PhD University Valahia Targoviste