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Corporate success differs by company, sector and industry. Thirteen case studies document the corporate growth of companies from different industries in the United Arab Emirates. Examining key indicators of success of each company, capturing the strategic drivers behind them and assessing their best practices.

Produktbeschreibung
Corporate success differs by company, sector and industry. Thirteen case studies document the corporate growth of companies from different industries in the United Arab Emirates. Examining key indicators of success of each company, capturing the strategic drivers behind them and assessing their best practices.
Autorenporträt
Prakash Vel is an Associate Professor (Marketing) at University of Wollongong in Dubai (UOWD). He is backed up with 28 years of teaching and corporate exposure in marketing with experience spread across Bahrain, India, Singapore, Malaysia and the UAE. Bostjan Gomisček is a Professor of Quality management who obtained his PhD from Vienna University of Technology (Austria). He is currently employed as Associate Professor at the University of Wollongong in Dubai.