Counterfeit Luxury and Consumption

Herausgeber: Moreira, Antonio Carrizo; Vale, Vera Teixeira; Canguende-Valentim, Claudio Felix

• Gebundenes Buch

Produktbeschreibung

Counterfeit Luxury and Consumption provides a holistic approach to explore counterfeit luxury consumption. It will be of interest to researchers, post graduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 196
• Erscheinungstermin: 27. Juni 2025
• Englisch
• Abmessung: 234mm x 156mm
• Gewicht: 453g
• ISBN-13: 9781032831183
• ISBN-10: 1032831189
• Artikelnr.: 73334323

Autorenporträt

Cláudio Félix Canguende-Valentim is Assistant Professor at Instituto Superior Politécnico Jean Piaget de Benguela, Angola. António Carrizo Moreira is Associate Professor with Habilitation at DEGEIT, University of Aveiro, Portugal. Vera Teixeira Vale is Assistant Professor with Habilitation at DEGEIT, University of Aveiro, Portugal.

Inhaltsangabe

Introduction Part I: Macro Level 1. Counterfeit Luxury - Systematic
Literature Review 2. The Impact of Technological Advances on the Future of
Counterfeiting 3. Counterfeit Opportunities in Luxury Fashion 4.
Counterfeit Luxury and Generation Z: A General Perspective 5.
Anti-Counterfeiting Luxury Management Part II: Meso Level 6. Counterfeit
Luxury Consumption and the Role of Culture 7. Funwashing Luxury
Counterfeits on Social Media Part III: Micro level 8. Purchase Intention of
Counterfeit Luxury Goods. Perspectives on the Portuguese market 9.
Purchase Intention of Counterfeit Luxury Goods. A Look Based on Risk
Perception Theory