This book is the first to specifically address the needs of higher education professionals across a wide range of administrative functions within college and university environments.
This book is the first to specifically address the needs of higher education professionals across a wide range of administrative functions within college and university environments.
Mario C. Martinez is Vice Chancellor of Strategy and Innovation for the National University System. He has written several books in the area of higher education innovation, strategy and policy. He is a founding partner of SoftSkillsPros.com, a training and resource company serving higher education institutions and the many professionals who work within them. Brandy Smith is a postdoctoral fellow at the Association for the Study of Higher Education at the University of Nevada, Las Vegas. She has management and consulting experience in organizational development, operations, and strategy. She is a founding partners of SoftSkillsPros.com, a training and resource company serving higher education institutions and the many professionals who work within them. Katie Humphreys is completing a doctorate in Higher Education Leadership and has managed staff and programs at four universities. She currently oversees operations and student services in the Registrar's Office at the University of Nevada Las Vegas. She is a founding partner of SoftSkillsPros.com, a training and resource company serving higher education institutions and the many professionals who work within them.
Inhaltsangabe
Preface Getting to the How of Service Delivery Overview of This Book 1 DEFINING SERVICE EXCELLENCE Do Customer Service Concepts Apply to Higher Education? Starting the Service Excellence Journey Step 1. Identify Excellent Service Experiences Step 2. Define Excellent Service Delivery Step 3. Be Conscious of Bad Service Delivery Step 4. Your Department's Service Delivery Step 5. Your Service Delivery Defining Service Excellence Summary 1 Takeaways 2 EXTERNAL CUSTOMER SERVICE The Three External Customer Profile Questions Step 1. Who Are They? Step 2. What Do They Want? Step 3. How Have They Changed? External Customer Service Summary 2 Takeaways 3 INTERNAL CUSTOMER SERVICE The Critical Role of Internal Customer Service The Three Internal Customer Service Profile Questions Step 1. Who Are They? Step 2. What Do They Want? Step 3. How Have They Changed? The Internal-External Customer Service Connection Internal Customer Service Summary 3 Takeaways 4 CYCLE OF SERVICE THINKING Cycle of Service. A Brief History Moments of Truth Applying the Cycle of Service to Higher Education Setting a Service Standard Teamwork and Communication Cycles of Internal and External Customer Service Cycle of Service Thinking Summary 4 Takeaways 5 CUSTOMER EXPECTATIONS The Four Customer Types The Loyal Customer The Status Quo Customer The Intrigued Customer The Disgruntled Customer Identifying Your Customers by Type Customer Expectations Summary 5 Takeaways 6 CREATING A CULTURE OF SERVICE The Effects of Formal Structures on Service Physical Layout and Distance Work Processes and Service Delivery Work Process Design and Customer Service Creative Work Process Design Work Process Assessment Values and Beliefs Additional Pieces of the Service Culture Puzzle Language and Dress Routines, Customs, and Activities Organizational Climate Creating a Culture of Service Summary 6 Takeaways 7 MANAGERIAL INFLUENCE ON SERVICE DELIVERY Management Style and Customer Service Two Management Styles The Task-Centered Manager The People-Centered Manager Management Expectations and Service Delivery Star Employee Worker Bee Employee Problem Employee Misplaced Employee Assessing Your Performance and Potential Managerial Influence Summary 7 Takeaways 8 ACHIEVING SERVICE EXCELLENCE Service Excellence = Commitment + Attitude + Action Commitment Service Attitude Service Action Index
Preface Getting to the How of Service Delivery Overview of This Book 1 DEFINING SERVICE EXCELLENCE Do Customer Service Concepts Apply to Higher Education? Starting the Service Excellence Journey Step 1. Identify Excellent Service Experiences Step 2. Define Excellent Service Delivery Step 3. Be Conscious of Bad Service Delivery Step 4. Your Department's Service Delivery Step 5. Your Service Delivery Defining Service Excellence Summary 1 Takeaways 2 EXTERNAL CUSTOMER SERVICE The Three External Customer Profile Questions Step 1. Who Are They? Step 2. What Do They Want? Step 3. How Have They Changed? External Customer Service Summary 2 Takeaways 3 INTERNAL CUSTOMER SERVICE The Critical Role of Internal Customer Service The Three Internal Customer Service Profile Questions Step 1. Who Are They? Step 2. What Do They Want? Step 3. How Have They Changed? The Internal-External Customer Service Connection Internal Customer Service Summary 3 Takeaways 4 CYCLE OF SERVICE THINKING Cycle of Service. A Brief History Moments of Truth Applying the Cycle of Service to Higher Education Setting a Service Standard Teamwork and Communication Cycles of Internal and External Customer Service Cycle of Service Thinking Summary 4 Takeaways 5 CUSTOMER EXPECTATIONS The Four Customer Types The Loyal Customer The Status Quo Customer The Intrigued Customer The Disgruntled Customer Identifying Your Customers by Type Customer Expectations Summary 5 Takeaways 6 CREATING A CULTURE OF SERVICE The Effects of Formal Structures on Service Physical Layout and Distance Work Processes and Service Delivery Work Process Design and Customer Service Creative Work Process Design Work Process Assessment Values and Beliefs Additional Pieces of the Service Culture Puzzle Language and Dress Routines, Customs, and Activities Organizational Climate Creating a Culture of Service Summary 6 Takeaways 7 MANAGERIAL INFLUENCE ON SERVICE DELIVERY Management Style and Customer Service Two Management Styles The Task-Centered Manager The People-Centered Manager Management Expectations and Service Delivery Star Employee Worker Bee Employee Problem Employee Misplaced Employee Assessing Your Performance and Potential Managerial Influence Summary 7 Takeaways 8 ACHIEVING SERVICE EXCELLENCE Service Excellence = Commitment + Attitude + Action Commitment Service Attitude Service Action Index
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