Understand how to attract and retain youth travellers to develop lifelong customer loyalty to travel brands and destinations and increase profitability in the long term.
Understand how to attract and retain youth travellers to develop lifelong customer loyalty to travel brands and destinations and increase profitability in the long term.
Stephen Lowy is Chairman of the British Educational Travel Association (BETA) and CEO of Anglo Educational Services (AES), which manages foreign student apartments in Central London. He is serving as Interim CEO of the Mountbatten Program, and is a board member of the Tourism Alliance, Trustee of the Savoy Educational Trust and Chairman of Association of Serviced Apartment Providers (ASAP). In 2023, he was named by the International Hospitality Institute as one of the '100 Most Inspirational People in Global Hospitality and Travel'. Stephen Lowy is based in London, UK.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: What is youth travel?; Chapter 02: The value of the youth travel market; Chapter 03: Attracting the youth travel market; Chapter 04: Building community; Chapter 05: Investing in youth travellers as key drivers of economic growth; Chapter 06: Authenticity, safety and growth; Chapter 07: Challenges facing the youth travel sector and what they mean for the tourism industry; Chapter 08: Maintaining brand loyalty; Chapter 09: Destination marketing and management best practices; Chapter 10: Language travel; Chapter 11: The lifelong value of youth mobility; Chapter 12: Reinventing hostels for a new generation; Chapter 13: Redefining youth living; Chapter 14: The shifting landscape of youth marketing; Chapter 15: Engaging the next generation; Chapter 16: The future of youth travel;
Chapter 00: Introduction; Chapter 01: What is youth travel?; Chapter 02: The value of the youth travel market; Chapter 03: Attracting the youth travel market; Chapter 04: Building community; Chapter 05: Investing in youth travellers as key drivers of economic growth; Chapter 06: Authenticity, safety and growth; Chapter 07: Challenges facing the youth travel sector and what they mean for the tourism industry; Chapter 08: Maintaining brand loyalty; Chapter 09: Destination marketing and management best practices; Chapter 10: Language travel; Chapter 11: The lifelong value of youth mobility; Chapter 12: Reinventing hostels for a new generation; Chapter 13: Redefining youth living; Chapter 14: The shifting landscape of youth marketing; Chapter 15: Engaging the next generation; Chapter 16: The future of youth travel;
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