This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.
Emily Huggard is Assistant Professor of Fashion Communication at Parsons School of Design, New York, USA.
Inhaltsangabe
Preface Acknowledgements Part 1: Sustainability and Environmental Justice Introduction to Part 1: Sustainable Fashion Communication Emily Huggard Chapter 1: The Evolution of Fashion Brand Narratives Emily Huggard Chapter 2: Decolonizing Fashion Brand Sustainability Narratives Emily Huggard and Pramila Choudhary Chapter 3: No Marketing: Communicating Commitment to Fair-trade Principles, the Environment, and Workers' Rights Melody Serafino Chapter 4: Mediatized Sustainability: Branded Digital Fashion Consumption Daniel Drak Part 2: Equity, Inclusion, and Social Justice Introduction to Part 2: Equity, Inclusion and Social Justice Edward Salazar Celis and Emily Huggard Chapter 5: Redefining Brand-Artisan Collaborations: Coloniality and Transformations in Latin American Fashion Edward Salazar Celis Chapter 6: Walk in Beauty: Preserving Indigenous Cultural Heritage Sariah Park and Bella Trigg Chapter 7: Embodying the Fat Liberation Movement via Brand Narratives Leila Kelleher Chapter 8: Towards A Social Turn in Fashion: Insights from Socially Engaged Art Jason Kass List of Contributors Index
Preface Acknowledgements Part 1: Sustainability and Environmental Justice Introduction to Part 1: Sustainable Fashion Communication Emily Huggard Chapter 1: The Evolution of Fashion Brand Narratives Emily Huggard Chapter 2: Decolonizing Fashion Brand Sustainability Narratives Emily Huggard and Pramila Choudhary Chapter 3: No Marketing: Communicating Commitment to Fair-trade Principles, the Environment, and Workers' Rights Melody Serafino Chapter 4: Mediatized Sustainability: Branded Digital Fashion Consumption Daniel Drak Part 2: Equity, Inclusion, and Social Justice Introduction to Part 2: Equity, Inclusion and Social Justice Edward Salazar Celis and Emily Huggard Chapter 5: Redefining Brand-Artisan Collaborations: Coloniality and Transformations in Latin American Fashion Edward Salazar Celis Chapter 6: Walk in Beauty: Preserving Indigenous Cultural Heritage Sariah Park and Bella Trigg Chapter 7: Embodying the Fat Liberation Movement via Brand Narratives Leila Kelleher Chapter 8: Towards A Social Turn in Fashion: Insights from Socially Engaged Art Jason Kass List of Contributors Index
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