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Creative Economy Entrepreneurs: From Startup to Success: How Startups in the Creative Industries Are Transforming the Global Economy - Loy, Alice; Aageson, Tom
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A global tour de force, Creative Economy Entrepreneurs takes readers on a journey through the landscape of breakneck innovation and wild uncertainty that is today's creative industries. From entrepreneurs in Brazilian favelas to founders on Malaysian beaches, creative entrepreneurs are driving unprecedented value in economies. Creative industries entrepreneurs are repurposing bowling alleys in rural North America and 3D printing rechargeable hair dryers in Lagos. They're building new markets, inventing new technologies, and solving the challenges of the Fourth Industrial Revolution.

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A global tour de force, Creative Economy Entrepreneurs takes readers on a journey through the landscape of breakneck innovation and wild uncertainty that is today's creative industries. From entrepreneurs in Brazilian favelas to founders on Malaysian beaches, creative entrepreneurs are driving unprecedented value in economies. Creative industries entrepreneurs are repurposing bowling alleys in rural North America and 3D printing rechargeable hair dryers in Lagos. They're building new markets, inventing new technologies, and solving the challenges of the Fourth Industrial Revolution.