Jon Cope, Stuart Mayell

Creativity in PR and Communications

Concepts and Practices for Innovation

• Gebundenes Buch

Produktbeschreibung

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 304
• Erscheinungstermin: 25. November 2025
• Englisch
• ISBN-13: 9781398620865
• ISBN-10: 1398620866
• Artikelnr.: 71827570

Autorenporträt

Jon Cope is course leader of the MA in Public Relations at Westminster University, UK and a PR practitioner with more than 25 years' experience in the healthcare and consumer sectors. Most recently, Jon's freelance practice has focused on content creation for global healthcare and consumer/lifestyle brands. He holds an MA in Critical Global Politics from Exeter University and is the author of two books of fashion promotion and public relations.