This book investigates the declining status of cricket within British society after England's Ashes victory in 2005. It considers the deep roots of the game within national life as well as its ever-changing nature, reflecting upon the significance and relevance of a sport that many still perceive as deeply traditional and conservative.
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"Ultimately this study, while being a forensic examination of the factors at work that define the various British communities' relationship with cricket, is a labour of love. Holden wants to know "how [cricket] can capture the nation once more as the chief summer sport and not completely drop off the sporting radar during the winter months". He believes it can be done through successful national men's and women's teams and "[by engaging] as widely as possible in projecting a sport that is accessible, open, safe and free of injustice and discrimination". Like many lovers of this truly remarkable sport, I sincerely hope he's right." - Daniel Norcross, cricket broadcaster