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This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural management and consumer culture.

Produktbeschreibung
This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural management and consumer culture.
Autorenporträt
Satyendra Singh is Professor of Marketing and International Business, Faculty of Business and Economics, University of Winnipeg, Canada and Editor-in-Chief of the Journal of the Academy of Business and Emerging Markets (DOAJ).