Andere Kunden interessierten sich auch für
![The Impact of The Brand Image of Silk Apparel]( "The Impact of The Brand Image of Silk Apparel")
The Impact of The Brand Image of Silk Apparel53,99 €![How does brand image influence purchase intention of the consumers?]( "How does brand image influence purchase intention of the consumers?")
How does brand image influence purchase intention of the consumers?33,99 €![Problems encountered while creating a desired Brand Image]( "Problems encountered while creating a desired Brand Image")
Problems encountered while creating a desired Brand Image36,99 €![Green marketing and company's brand image]( "Green marketing and company's brand image")
Green marketing and company's brand image29,99 €![Affective and Cognitive Responses of Consumer Behaviour]( "Affective and Cognitive Responses of Consumer Behaviour")
Affective and Cognitive Responses of Consumer Behaviour24,99 €![The Effect of Brand Image, Brand Trust And Perceived Quality on CSR]( "The Effect of Brand Image, Brand Trust And Perceived Quality on CSR")
The Effect of Brand Image, Brand Trust And Perceived Quality on CSR27,99 €![Perception Engineering]( "Perception Engineering")
Perception Engineering36,99 €
Summary of Research on Corporate Social Responsibility (CSR) and Brand Loyalty. Research by Kalpesh Manseta focuses on CSR's impact on brand loyalty. CSR enhances company reputation, trust, and customer support. TATA Motors' product recall affected consumer perceptions of safety and honesty. The study highlights the importance of CSR in competitive markets. Positive CSR information has less impact on brand loyalty than negative CSR issues. Future research may explore demographic variations in CSR impact on brand loyalty.