Cultural Heritage Tourism: Five Steps for Success and Sutainability helps managers and community leaders attract visitors to cultural heritage sites, attractions, or destinations through a proven five-step process. Complete with case studies, best practices, and sample documents, this book covers every step, from inception to evaluation.
Cultural Heritage Tourism: Five Steps for Success and Sutainability helps managers and community leaders attract visitors to cultural heritage sites, attractions, or destinations through a proven five-step process. Complete with case studies, best practices, and sample documents, this book covers every step, from inception to evaluation.
List of Illustrations List of Tables Foreword Preface Acknowledgements Chapter 1: Cultural Heritage Tourism as a Sustainable Economic Development Strategy Step 1: Analyze the Potential Chapter 2: Identifying and Assessing Local Culture and Heritage Chapter 3: Understanding Visitor Needs and Expectations Chapter 4: Determining Visitor Readiness Step 2: Plan and Engage Chapter 5: Engaging Diverse Stakeholders Chapter 6: Establishing a Vision and Plan for Sustainability Chapter 7: Setting Policies and Procedures to Preserve and Protect Integrity Step 3: Develop Authentically Chapter 8: Developing and Enhancing Experiences Chapter 9: Telling Your Story Chapter 10: Funding Your Focus Step 4: Market for Positive Impact Chapter 11: Marketing to Visitors Step 5: Manage for Growth and Sustainability Chapter 12: Managing for Consistency, Quality, and Sustainability Chapter 13: Delivering Valued Cultural Heritage Experiences Chapter 14: Measuring the Impact of Cultural Heritage Tourism Chapter 15: Collaborations for Success Resources and References Resources and References Glossary of Terms and Acronyms Bibliography About the Author Index
List of Illustrations List of Tables Foreword Preface Acknowledgements Chapter 1: Cultural Heritage Tourism as a Sustainable Economic Development Strategy Step 1: Analyze the Potential Chapter 2: Identifying and Assessing Local Culture and Heritage Chapter 3: Understanding Visitor Needs and Expectations Chapter 4: Determining Visitor Readiness Step 2: Plan and Engage Chapter 5: Engaging Diverse Stakeholders Chapter 6: Establishing a Vision and Plan for Sustainability Chapter 7: Setting Policies and Procedures to Preserve and Protect Integrity Step 3: Develop Authentically Chapter 8: Developing and Enhancing Experiences Chapter 9: Telling Your Story Chapter 10: Funding Your Focus Step 4: Market for Positive Impact Chapter 11: Marketing to Visitors Step 5: Manage for Growth and Sustainability Chapter 12: Managing for Consistency, Quality, and Sustainability Chapter 13: Delivering Valued Cultural Heritage Experiences Chapter 14: Measuring the Impact of Cultural Heritage Tourism Chapter 15: Collaborations for Success Resources and References Resources and References Glossary of Terms and Acronyms Bibliography About the Author Index
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