Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
Anastasia Karklina Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media and tech. Previously a senior insights lead at Reddit, she earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands and agencies. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured by the Cannes Lions International Festival of Creativity, the Association of National Advertisers, the American Marketing Association, Advertising Week, Wall Street Journal, New York Times, Washington Post and Teen Vogue.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: Redefining Brand Success: The Essentials of Cultural Fluency; Chapter 02: Unlocking the 4Cs of Cultural Intelligence; Chapter 03: Culture: Building the Foundation for an Inclusive Marketing Strategy; Chapter 04: Communication: From Performative Marketing to Inclusive Representation; Chapter 05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords; Chapter 06: Community: Brand Accountability and Co Creation as the New Model of Community Engagement; ; Chapter 07: Now What? Developing Cultural Intelligence Capabilities; Chapter 08: What's Next? The Future of Culturally Intelligent Marketing; Chapter 09: Conclusion: How to Become a Catalyst for Inclusive Marketing
Chapter 00: Introduction; Chapter 01: Redefining Brand Success: The Essentials of Cultural Fluency; Chapter 02: Unlocking the 4Cs of Cultural Intelligence; Chapter 03: Culture: Building the Foundation for an Inclusive Marketing Strategy; Chapter 04: Communication: From Performative Marketing to Inclusive Representation; Chapter 05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords; Chapter 06: Community: Brand Accountability and Co Creation as the New Model of Community Engagement; ; Chapter 07: Now What? Developing Cultural Intelligence Capabilities; Chapter 08: What's Next? The Future of Culturally Intelligent Marketing; Chapter 09: Conclusion: How to Become a Catalyst for Inclusive Marketing
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