Mukti Khaire

Culture and Commerce

The Value of Entrepreneurship in Creative Industries

• Gebundenes Buch

Produktbeschreibung

Mukti Khaire is the Girish and Jaidev Reddy Professor of Practice at Cornell Tech and the Cornell SC Johnson College of Business.

Produktdetails

• Verlag: Stanford University Press
• Seitenzahl: 280
• Erscheinungstermin: 20. Juni 2017
• Englisch
• Abmessung: 229mm x 160mm x 20mm
• Gewicht: 499g
• ISBN-13: 9780804792219
• ISBN-10: 0804792216
• Artikelnr.: 47547070

Autorenporträt

Mukti Khaire is the Girish and Jaidev Reddy Professor of Practice at Cornell Tech and the Cornell SC Johnson College of Business.

Inhaltsangabe

1. The Business of Culture
2. Pioneer Entrepreneurs: Creating Markets and Changing Minds
3. Intermediaries: Constructing Meaning and Value for Markets
4. Doing Their Job: The Functions of Intermediaries
5. Maximizing Influence: The Features of Intermediaries
6. Creators and Producers: Making Art, Making Markets
7. Power and Unpredictability: Key Challenges Facing Producers
8. Purpose and Profit: Strategies for Balancing Cultural and Financial
Imperatives
9. New World, Old Rules: Creative Industries in the Age of Digitalization
and Globalization