Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.
Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Dr Christine Bailey is CMO and Managing Director, SMB UK and Ireland, for Valitor, an international payment solutions company. Based in Surrey, UK, she has extensive experience in B2B marketing in technology/payments, including leading European marketing functions for Hewlett-Packard and Cisco Systems, as well as smaller companies. A respected thought-leader and motivational speaker with two TEDx Talks, she has been voted #1 Woman in Tech by B2B Marketing and #3 female influencer in UK B2B Marketing by Onalytica. She has a doctorate (DBA) in customer insight from Cranfield School of Management and serves on several advisory boards.
Inhaltsangabe
Chapter 01: An introduction to customer insights; Chapter 02: Why customer insights matter and how you generate them; Chapter 03: Creating a mission statement with purpose and a value proposition that matters to customers; Chapter 04: Using insights to support a brand strategy; Chapter 05: Using insights to create and apply customer segments and personas; Chapter 06: Using insights for thought leadership and content marketing; Chapter 07: Using insights for customer acquisition; Chapter 08: Using insights to develop and retain customers; Chapter 09: More insightful social media; Chapter 10: Technology to help; Chapter 11: Implications for practitioners
Chapter 01: An introduction to customer insights; Chapter 02: Why customer insights matter and how you generate them; Chapter 03: Creating a mission statement with purpose and a value proposition that matters to customers; Chapter 04: Using insights to support a brand strategy; Chapter 05: Using insights to create and apply customer segments and personas; Chapter 06: Using insights for thought leadership and content marketing; Chapter 07: Using insights for customer acquisition; Chapter 08: Using insights to develop and retain customers; Chapter 09: More insightful social media; Chapter 10: Technology to help; Chapter 11: Implications for practitioners
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
