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The Coimbatore district, known for its strong industrial and commercial base, has witnessed significant changes in consumer preferences regarding food consumption. With urbanization, rising disposable incomes, and a shift in dietary patterns, there is an increasing inclination towards imported agricultural products. Consumers in Coimbatore, like those in many urban areas, are becoming more health-conscious and seeking high-quality, organic, and chemical-free food items. Many believe that imported agro products meet these expectations better than domestically produced alternatives.