Andere Kunden interessierten sich auch für
![The Customer Relationship Management in Companies]( "The Customer Relationship Management in Companies")
The Customer Relationship Management in Companies39,99 €![Planning the Physical Arrangement of Micro-Spaces (Case Study)]( "Planning the Physical Arrangement of Micro-Spaces (Case Study)")
Planning the Physical Arrangement of Micro-Spaces (Case Study)26,99 €![Business plan for opening and expanding a physical shop]( "Business plan for opening and expanding a physical shop")
Business plan for opening and expanding a physical shop26,99 €![IMPACT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON TEXTILE FIRMS]( "IMPACT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON TEXTILE FIRMS")
IMPACT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON TEXTILE FIRMS26,99 €![Improving Quality of Service Delivery in Works and Physical Planning]( "Improving Quality of Service Delivery in Works and Physical Planning")
Improving Quality of Service Delivery in Works and Physical Planning15,99 €![Supply Chain Management]( "Supply Chain Management")
Supply Chain Management40,99 €![Evolution of the competition and adaptation of the commercial strategy]( "Evolution of the competition and adaptation of the commercial strategy")
Evolution of the competition and adaptation of the commercial strategy26,99 €
Nowadays, selling isn't just about a stall, a shop window or a chain of stores; in fact, beyond the simple fact of having a physical address, you have to add the "customer" variable. This book deals with this issue, whose vitality is just as crucial to the survival of the retailer: a retailer with no customers is doomed to close. The author has studied the question of how companies should manage their relationships with customers. This involves a physical approach to understanding the customer, i.e. Who is a customer? How can we satisfy them? And how to build customer loyalty. With the evolution of technology, the Internet offers a choice interface for companies to exchange with their customers, and this aspect is taken up by the author through web mechanisms to optimize customer relations. Efficient and fast, the Internet is a major ally for companies keen to expand their customer base through tools such as Chatbot, QR Codes, etc.