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Customer Relationship Management - Baran, Roger J. (DePaul University, USA); Galka, Robert J. (DePaul University, USA)
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  • Broschiertes Buch

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy.

Produktbeschreibung
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy.
Autorenporträt
Roger J. Baran is an Associate Professor of Marketing at DePaul University, USA. Robert J. Galka is an Executive-in-Residence at DePaul University, USA.