Customer Relationship Management - Sharma, Jitender Kumar
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Are students not customers to the colleges they seek admission to? Is this relationship any different from the relationship between a customer and a company? Don't these colleges need to realign its internal systems to give better experience to its students? In fact, a few colleges already market itself of providing ROI or 'Value for money' to its prospective students. Sadly, majority of colleges still jostle to fill its seats. Is effective CRM between student and institute a way out? This book explores.

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Produktbeschreibung
Are students not customers to the colleges they seek admission to? Is this relationship any different from the relationship between a customer and a company? Don't these colleges need to realign its internal systems to give better experience to its students? In fact, a few colleges already market itself of providing ROI or 'Value for money' to its prospective students. Sadly, majority of colleges still jostle to fill its seats. Is effective CRM between student and institute a way out? This book explores.
Autorenporträt
Le Dr Jitender Kumar Sharma enseigne le marketing. Il a enseigné à l'Université électronique saoudienne et dans des écoles de gestion réputées en Inde. Ses domaines d'intérêt sont la gestion de la relation client et la formation. Ce livre traite des pratiques de gestion de la relation client adoptées par les écoles de gestion. Il met l'accent sur les relations entre les étudiants et l'établissement, en s'inspirant des relations entre le client et l'entreprise.