Michael Xin Guo

Data Analysis for Business Students

A Mind-Mapping Approach

• Gebundenes Buch

Produktbeschreibung

Data Analysis for Business Students: A Mind-Mapping Approach is an innovative educational resource that guides business students in mastering the essential concepts and methodologies of data analysis. This design incorporates mind maps, a proven cognitive tool to streamline the learning experience.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 256
• Erscheinungstermin: 22. Juli 2025
• Englisch
• Abmessung: 246mm x 174mm
• ISBN-13: 9781032796994
• ISBN-10: 1032796995
• Artikelnr.: 73330470

Autorenporträt

is a Senior Lecturer at the University of the West of Scotland and a Senior Fellow of the Higher Education Academy.

Inhaltsangabe

Part I: Introduction to Data Analysis
Chapter 1: Introducing Data Analysis for Business Students
Chapter 2: Basic Mathematics for Data Analysis
Part II: Data Preparation and Exploratory Analysis
Chapter 3: Data Sources, Types, and Quality
Chapter 4: Descriptive Statistics and Data Visualisation
Part III: Basic Data Analytics Techniques
Chapter 5: Hypothesis Testing
Chapter 6: Correlation
Chapter 7: Regression Analysis
Part IV: Advanced Data Analytics Techniques
Chapter 8: Factor Analysis
Chapter 9: Cluster Analysis
Chapter 10: Structural Equation Modelling
Part V: Data Analysis in a Digital World
Chapter 11: Advanced Techniques in Big Data and Machine Learning
Chapter 12: Ethical Considerations in Data Analysis
Chapter 13: Data Analysis Tools, Software, and Cloud Platforms
Chapter 14: Data Analysis Applications in Business Domains