Mohamed Zaki

Data-Driven Customer Experience Transformation

Optimize Your Omnichannel Approach

• Broschiertes Buch

Produktbeschreibung

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 338
• Erscheinungstermin: 3. April 2025
• Englisch
• Abmessung: 234mm x 156mm x 22mm
• Gewicht: 504g
• ISBN-13: 9781398617391
• ISBN-10: 1398617393
• Artikelnr.: 70354937

Autorenporträt

Mohamed Zaki

Inhaltsangabe

Chapter
01: Introduction; Chapter
02: Customer experience
centric strategy; Chapter
03: Data
driven customer experience design; Chapter
04: Customer journey; Chapter
05: Customer delight; Chapter
06: Customer experience design challenges; Chapter
07: Customer experience measurements; Chapter
08: Customer loyalty; Chapter
09: Customer engagement; Chapter
10: Personalized experience; Chapter
11: Brand equity; Chapter
12: Data
driven business models; Chapter
13: Conclusion and future outlook;