Data Engineering for Data-Driven Marketing

Herausgeber: Baluswamy, Balamurugan; Rajasekaran, Vijay Anand; Grover, Veena; Milanova, Mariofanna; Nallakaruppan, M. K.

• Gebundenes Buch

Produktbeschreibung

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 258
• Erscheinungstermin: 7. Mai 2025
• Englisch
• Abmessung: 229mm x 152mm
• ISBN-13: 9781836623274
• ISBN-10: 1836623275
• Artikelnr.: 71962523

Autorenporträt

Balamurugan Balusamy is Associate Dean at Shiv Nadar University, Delhi-NCR following being Professor, School of Computing Sciences and Engineering as well as Director International Relations at Galgotias University, Greater Noida, India. Veena Grover is a distinguished Economics professional currently Professor of Economics at Noida Institute of Engineering & Technology, Greater Noida, India. M. K Nallakaruppan is Assistant Professor at the School of Information Technology and Engineering, Vellore Institute of Technology, India. He is an Associate Member of the IEEE and Member of Soft Computing Research Society. Vijay Anand Rajasekaran is Associate Professor in VIT University, India following his time as Senior Technical Lead at HCL-CISCO, India. His contributions focus on Engineering Education, Block chain and Data Sciences. Mariofanna Milanova is Professor in the Department of Computer Science for University of Arizona at Little Rock, USA, and has been a faculty member since 2001. She is an IEEE Senior Member, Fulbright U.S. Scholar, and NVIDIA Deep Learning Institute University Ambassador.