Chapter 00: Introduction: The role of data storytelling as part of the marketing toolkit; Chapter 01: The importance of data in persuasive storytelling past, present and future; Chapter 02: The impact of data storytelling on marketing outcomes; Chapter 03: The status quo and what needs to change; Chapter 04: Defining great data storytelling; Chapter 05: How to plan a relevant data story; Chapter 06: How to discover a robust data story; Chapter 07: How to build a refined data story; Chapter 08: How to create a relatable data story; Chapter 09: How to execute a remarkable data story; Chapter 10: The mindset and ways of working for a data storytelling champion; Chapter 11: Streamlining your data storytelling ways of working; Chapter 12: What next?;
Chapter 00: Introduction: The role of data storytelling as part of the marketing toolkit; Chapter 01: The importance of data in persuasive storytelling past, present and future; Chapter 02: The impact of data storytelling on marketing outcomes; Chapter 03: The status quo and what needs to change; Chapter 04: Defining great data storytelling; Chapter 05: How to plan a relevant data story; Chapter 06: How to discover a robust data story; Chapter 07: How to build a refined data story; Chapter 08: How to create a relatable data story; Chapter 09: How to execute a remarkable data story; Chapter 10: The mindset and ways of working for a data storytelling champion; Chapter 11: Streamlining your data storytelling ways of working; Chapter 12: What next?;
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