Chapter 01: Introduction Why every business is now a data business; Chapter 02: Use cases for data; Chapter 03: Using data to improve your decision making; Chapter 04: Using data to understand your customers; Chapter 05: Using data to create more intelligent services; Chapter 06: Using data to make more intelligent products; Chapter 07: Using data to improve your business operations; Chapter 08: Increasing the value of your organisation through data and AI; Chapter 09: Defining your data use cases; Chapter 10: Sourcing and collecting data; Chapter 11: Ethics, data governance, trust and cybersecurity; Chapter 12: Turning data into insights; Chapter 13: Creating a technology and data infrastructure; Chapter 14: Building data competencies in your organization; Chapter 15: Executing and revisiting your data strategy; Chapter 16: Looking ahead
Chapter - 01: Introduction - Why every business is now a data business;
Chapter - 02: Use cases for data;
Chapter - 03: Using data to improve your business decisions;
Chapter - 04: Using data to understand your customers;
Chapter - 05: Using data to create more intelligent services;
Chapter - 06: Using data to make more intelligent products;
Chapter - 07: Using data to improve your business processes;
Chapter - 08: Monetizing your data;
Chapter - 09: Defining your data use cases;
Chapter - 10: Sourcing and collecting data;
Chapter - 11: Data governance, ethics and trust;
Chapter - 12: Turning data into insights;
Chapter - 13: Creating a technology and data infrastructure;
Chapter - 14: Building data competencies in your organization;
Chapter - 15: Executing and revisiting your data strategy;
Chapter 01: Introduction Why every business is now a data business; Chapter 02: Use cases for data; Chapter 03: Using data to improve your decision making; Chapter 04: Using data to understand your customers; Chapter 05: Using data to create more intelligent services; Chapter 06: Using data to make more intelligent products; Chapter 07: Using data to improve your business operations; Chapter 08: Increasing the value of your organisation through data and AI; Chapter 09: Defining your data use cases; Chapter 10: Sourcing and collecting data; Chapter 11: Ethics, data governance, trust and cybersecurity; Chapter 12: Turning data into insights; Chapter 13: Creating a technology and data infrastructure; Chapter 14: Building data competencies in your organization; Chapter 15: Executing and revisiting your data strategy; Chapter 16: Looking ahead
Chapter - 01: Introduction - Why every business is now a data business;
Chapter - 02: Use cases for data;
Chapter - 03: Using data to improve your business decisions;
Chapter - 04: Using data to understand your customers;
Chapter - 05: Using data to create more intelligent services;
Chapter - 06: Using data to make more intelligent products;
Chapter - 07: Using data to improve your business processes;
Chapter - 08: Monetizing your data;
Chapter - 09: Defining your data use cases;
Chapter - 10: Sourcing and collecting data;
Chapter - 11: Data governance, ethics and trust;
Chapter - 12: Turning data into insights;
Chapter - 13: Creating a technology and data infrastructure;
Chapter - 14: Building data competencies in your organization;
Chapter - 15: Executing and revisiting your data strategy;
Chapter - 16: Looking ahead
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