Mary Haropoulou, Clive Smallman

Decision-Making for New Product Development in Small Businesses

• Gebundenes Buch

Produktbeschreibung

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 168
• Erscheinungstermin: 4. Dezember 2018
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 431g
• ISBN-13: 9781138855052
• ISBN-10: 1138855057
• Artikelnr.: 54804191

Autorenporträt

Mary Haropoulou is a Course Quality Officer at the University of Western Sydney. Clive Smallman is Professor and Dean at the Higher Education Leadership Institute.

Inhaltsangabe

1. Sustainability, Decision-making and New Product Development 2. Theory in
Decision-making, New Product Development and Sustainability 3. Methods for
Following the Practice of Small Business Management 4. Observations on
Decision-making, New Product Development and Sustainability in a Small
Business 5. Theoretical Perspectives on Decision-making, New Product
Development and Sustainability in a Small Business 6. Conclusions