John Whalen

Design for How People Think

Using Brain Science to Build Better Products

Design for How People Think

Using Brain Science to Build Better Products

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User experience doesnâ t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Produktbeschreibung

Produktdetails

Produktdetails
Verlag: O'Reilly Media
Seitenzahl: 236
Erscheinungstermin: 23. April 2019
Englisch
Abmessung: 150mm x 227mm x 13mm
Gewicht: 462g
ISBN-13: 9781491985458
ISBN-10: 1491985453
Artikelnr.: 48434915

Herstellerkennzeichnung
Libri GmbH
Europaallee 1
36244 Bad Hersfeld
gpsr@libri.de

Produktdetails

Verlag: O'Reilly Media
Seitenzahl: 236
Erscheinungstermin: 23. April 2019
Englisch
Abmessung: 150mm x 227mm x 13mm
Gewicht: 462g
ISBN-13: 9781491985458
ISBN-10: 1491985453
Artikelnr.: 48434915

Herstellerkennzeichnung
Libri GmbH
Europaallee 1
36244 Bad Hersfeld
gpsr@libri.de

Autorenporträt

John Whalen has a PhD in cognitive science and over 15 years of human-centered design experience. As the lead of psychological insights and innovation at Brilliant Experience, he uses his unique blend of psychology, design thinking, and lean startup techniques to uncover business opportunities and design solutions for Fortune 100, nonprofit, and startup clients. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design—the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.