A leader’s guide to driving enterprise innovation through the strategic and design-inspired practice of Business Design. Includes valuable frameworks, inspiring stories and practical tools to drive innovation and value creation in any type of organization.
A leader’s guide to driving enterprise innovation through the strategic and design-inspired practice of Business Design. Includes valuable frameworks, inspiring stories and practical tools to drive innovation and value creation in any type of organization.
Heather M.A. Fraser is an adjunct professor at Rotman School of Management at the University of Toronto and Co-founder of Rotman DesignWorks, University of Toronto.
Inhaltsangabe
Introduction PART ONE THE PRACTICE OF BUSINESS DESIGN 1 Overview of Business Design 2 Preparing for Your Quest 3 Contextualizing Your Challenge 4 Gear 1: Empathy & Deep Human Understanding 5 Gear 2: Concept Visualization 6 Gear 3: Strategic Business Design & Activation 7 Leading Innovation & Transformation PART TWO TOOL KIT Preparing for Your Quest Contextualizing Your Challenge Gear 1: Empathy & Deep Human Understanding Gear 2: Concept Visualization Gear 3: Strategic Business Design & Activation Acknowledgments Notes Index
Introduction PART ONE THE PRACTICE OF BUSINESS DESIGN 1 Overview of Business Design 2 Preparing for Your Quest 3 Contextualizing Your Challenge 4 Gear 1: Empathy & Deep Human Understanding 5 Gear 2: Concept Visualization 6 Gear 3: Strategic Business Design & Activation 7 Leading Innovation & Transformation PART TWO TOOL KIT Preparing for Your Quest Contextualizing Your Challenge Gear 1: Empathy & Deep Human Understanding Gear 2: Concept Visualization Gear 3: Strategic Business Design & Activation Acknowledgments Notes Index
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
