Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject.
Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject.
Preface and acknowledgements Introduction: (Not) knowing the television audience Part I Conquering the audience: the institutional predicament Part II Marketing the audience: American television Part III Serving the audience: European television Conclusions: Understanding television audiencehood Notes Bibliography Index
Preface and acknowledgements Introduction: (Not) knowing the television audience Part I Conquering the audience: the institutional predicament Part II Marketing the audience: American television Part III Serving the audience: European television Conclusions: Understanding television audiencehood Notes Bibliography Index
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